Develop with us

We think differently. Do you?

Most hospitality companies hand you a brand standards manual and a set of requirements. We do it differently. Kerten Hospitality builds with you, from the ground up, creating destinations that are curated to the place, the culture, and the community around them. No two projects look the same, because no two places are the same. This is hospitality that is bespoke at scale.

A DIFFERENT KIND OF ALLIANCE

We don't send you a manual.
We show up.

With most hospitality groups, development follows a formula. Brand standards are handed down. Rooms are templated. The operator appears at the opening. Kerten Hospitality works differently. We are on the ground from day one, creating the story together with you, understanding the market, the location, the culture, and the commercial opportunity before a single design decision is made.

WHAT MAKES US DIFFERENT

Four pillars that shape every project

Every Kerten Hospitality project is built around four lifestyle pillars that give our properties depth, authenticity, and a genuine connection to the communities we operate in.

  • Art

    We commission and integrate local art into every property. From emerging painters to established sculptors, each space becomes a living gallery that celebrates the creative identity of its location.

  • Community

    We embed each property into its neighbourhood. Partnering with local entrepreneurs, producers, and cultural figures to build hospitality that strengthens the community rather than sitting apart from it.

  • Collaborations

    We curate partnerships with designers, chefs, musicians, and brands that share our values. Every collaboration adds a layer of authenticity and creates experiences guests cannot find anywhere else.

  • Wellbeing

    Wellbeing is not a spa menu. It is designed into the architecture, the programming, the food, and the daily rhythm of every property. Ocean, nature, movement, and rest, woven into the guest experience.

OUR BIGGEST DIFFERENTIATOR

Curation, not standardisation

Curation is at the heart of everything we do. Every property is shaped by its surroundings. The art on the walls comes from local artists. The food is created by chefs who understand the terroir. The music, the scent, the textures, every detail is scouted, selected, and woven into a story that belongs to that place and no other.

This is what we call bespoke scalability. We have the operational systems of a global group and the creative soul of an independent. Each project gets a dedicated curation team that goes on the ground, discovers the local creative ecosystem, and builds a sensory identity for the property from scratch.

The result is a hotel that could not exist anywhere else.

Meet the Development Team

  • Ghassan Noursi

    Languages Spoken: Arabic, English.

    Why you first got into hotels: I’ve always felt they were spaces that bring people together. I also love the showmanship that comes with hospitality.

    Favourite KH Hotel: Cloud 7 Hotel Roma

    Dream project: A boutique ski-in, ski-out lodge in Whistler, Canada that feels more like a proper alpine hideout than a resort. In winter it’s all ski access, and in summer it flips into a hiking base with trails, lakes, and long slow days outside.

  • Ramine Behnam

    Languages Spoken: English, French, Arabic, Spanish.

    Why you first got into hotels: Was dreaming of becoming a Head Chef.

    Favourite KH Hotel: Cloud 7 AlUla.

    Dream project: French Alps family mountain resort connected to local villages and wildlife.

  • Mariasole Bottelli

    Languages Spoken: Italian, English, Spanish, French.

    Why you first got into hotels: Was dreaming of opening my own hotel managed by my own brand.

    Favourite KH Hotel: Cloud 7 AlUla.

    Dream project: Sea side resort on a small island.

  • Mohamed Yacoubi

    Languages Spoken: English, French, Arabic.

    Why you first got into hotels: Settled back in Morocco during first tourism & real estate hype, and loved it since then!

    Favourite KH Hotel: Casadora by Cloud 7

    Dream project: A historic boutique hotel in the heart of the Fez Medina, immersed in culinary art-de-vivre, authentic art & handcraft experiences, and spiritual encounters.

  • Shivali Verma

    Languages Spoken: English, Hindi, Punjabi.

    Why you first got into hotels: Excited about meeting people from various walks of life.

    Favourite KH Hotel: Cloud 7 Aqaba

    Dream project: Hertiage palace in Rajasthan with colour, vibrancy, folkdance and rich Rajathani cusine, musicals to share stort telling of the legacy of destination , palace and the royal family.

NUMBERS

Built for growth

Kerten Hospitality is one of the fastest-growing lifestyle hospitality groups in the world, with a track record that speaks for itself.

55+
Projects in pipeline

Lodging projects across three continents, from the Middle East to Africa, Europe, and South Asia.

12
Proprietary brands

A full ecosystem of hotel, residence, F&B, co-working, and lifestyle brands, all under one group.

55%
Revenue growth

Year-on-year increase in operating revenues in 2025, with 69% growth in gross operating profit.

1000+
New keys signed

Over one thousand keys signed in January 2026 alone, accelerating our global expansion.

BESPOKE SCALABILITY

Creative agility with operational rigour

Bespoke does not mean boutique. Kerten Hospitality has built an operational framework that allows us to scale without dilution. Our systems balance structure with creative freedom, ensuring every property meets global standards while retaining its unique identity.

From pre-opening and technical services to revenue management, digital marketing, and food and beverage curation, we provide end-to-end support. Our team of Michelin-starred chefs, creative directors, and operational specialists works alongside the owner from feasibility through to daily operations.

You get the systems of a major group and the soul of an independent.
That is the Kerten difference.

Services we offer

Black background with four white circles arranged horizontally, varying in size.
Black background with four white circles arranged horizontally, varying in size.

OUR BRAND ECOSYSTEM

One partnership. Twelve brands.

A single development agreement gives you access to our complete ecosystem of lifestyle brands, each designed for a different guest profile and market positioning.

  • The House Hotel

    Award-winning, upper-upscale lifestyle hotels. Each property reflects the character and heritage of its location through bespoke design, curated art, and locally rooted food and beverage.

  • The House Residence

    Branded residences and serviced apartments that bring The House Hotel's design philosophy into long-stay living. Community-driven spaces with curated services and local collaborations.

  • Cloud 7 Hotel

    Lifestyle hotels for the modern traveller. Smart design, seamless technology, vibrant social spaces, and local art. Built for independent travellers, digital nomads, and experience seekers.

  • Cloud 7 Residence

    Extended-stay residences with the energy and design language of Cloud 7. Flexible living spaces with co-working, community events, and lifestyle programming built in.

  • Ouspace

    Collaborative social and business hubs. Co-working spaces with a hospitality DNA, designed to activate ground floors and create a daily rhythm of community and commerce.

  • F&B and lifestyle concepts

    A portfolio of food and beverage brands curated by Michelin-starred talent. From live-fire restaurants to artisanal bakeries, each concept is designed to anchor a destination.

LET'S BUILD TOGETHER

Ally with Kerten Hospitality

Whether you are an investor, a developer, or a landowner looking for a hospitality partner that thinks differently, we want to hear from you.