Media

AI should remove friction from travel, not the human moments that make people remember a destination,” said Marloes Knippenberg, CEO of Kerten Hospitality

Knippenberg assumed her current role in 2015. In January 2026, Kerten Hospitality signed 1,000 new keys in MEA and announced its second project in Morocco, Casadora Resort by Cloud 7 Hotels.

There was a time when hotels were simply one element within a mixed-use development, sitting alongside retail, offices and residences. Today, that equation is changing rapidly. Hospitality is no longer an add-on.

Hospitality’s growth model is undergoing a structural reset today. After decades defined by replication, standardisation and scale, the sector is moving towards a more flexible, owner-led approach shaped by local relevance and partnership.

India's hotel market doesn't need another global chain pretending to be local. Kerten Hospitality's entire bet is that developers have finally figured that out too.

Dans un contexte de montée en puissance du tourisme expérientiel au Maroc, le segment de l’hôtellerie lifestyle connaît un développement progressif.

Marloes Knippenberg has led Kerten Hospitality as CEO since 2015, growing the company to nearly 60 projects across multiple brands and countries.

The Gulf's cultural transformation is no longer an ambition; it is a reality. Hotels need to catch up, says Giacomo Nicolodi of Kerten Hospitality.

According to Marloes Knippenberg, CEO of Kerten Hospitality, the Kingdom’s future success lies in building destinations that deliver enduring value through community, culture and experience.

Sustainability has entered a new era. Four years ago, the challenge was finding information. Today, it is knowing what to trust.

Targeting 1,000 keys and introducing a lifestyle-driven hospitality model to a high-growth market.

Exclusive interview Antony Doucet, Chief Experience Officer, Kerten Hospitality.

Il gruppo dell’hotellerie, dopo l’albergo di Roma (con il brand Cloud 7) punta a dieci aperture nel Paese. Knippenberg, CEO:

«Destinazioni meno battute e progetti a misura di territorio»

India’s expanding middle class and spending power is placing it at the center of global travel space. And hotel companies are now focusing on attracting Indians in their own country.

To lead this expansion, Kerten Hospitality has established a dedicated India office and is actively working with asset owners across key destinations to bring its portfolio of hotel brands to the country,” the release added.

Gulf Business has officially unveiled its shortlist for its 2026 Awards, recognising the region’s most influential companies, business leaders and innovators.

Kerten's hotel portfolio includes properties in Egypt, France, Georgia, India, Italy, Jordan, Kuwait, Morocco, Saudi Arabia, Tanzania, Turkey and the United Arab Emirates.

The branded residences market has undergone exponential transformation over the last decade, growing by a staggering 180% globally. Forecasts suggest this momentum will continue, with more than 1,600 schemes expected to be operational by 2030.

Le groupe renforce son développement au Moyen-Orient, en Afrique et en Europe, positionnant la région Moyen-Orient & Afrique du Nord comme un véritable pilier de sa trajectoire de croissance.

Kerten Hospitality is expanding its international presence with new projects in Morocco and India, marking two distinct but connected growth paths for the company. The group is focusing on markets with strong growth potential and rising demand for lifestyle hospitality.

More than 150 entries from across the world were submitted for the inaugural Global Branded Residence Awards.
Innovator of the Year - Marloes Knippenberg, CEO, Kerten Hospitality.

While staying at Dar Tantora: The House Hotel in AlUla recently, I kept coming back for seconds at the establishment’s restaurant, Joontos.

Speaking to the Observer, Antony Doucet, Chief Experience Officer, Kerten Hospitality, said, Oman has the core ingredients.

In an era where luxury travel increasingly values meaning over material excess, few properties embody this shift better than Dar Tantora The House Hotel.

Despite ongoing challenges in the Middle East, the region remains a hotspot and a key global tourism hub, driven by diverse attractions across the GCC

Marloes Knippenberg’s 8 trend predictions that will impact hospitality more than ever before.

35 of the most powerful hotel leaders in the region in hospitality, progress rarely arrives with noise. it moves through decisions conversations and moments of conviction that quietly set everything else in motion.

Drawing on Kerten Hospitality’s methodology and case studies, Marloes Knippenberg shows how purpose led frameworks, deep local engagement, and embedded ESG can create scalable projects.

Lusso, lifestyle, agilità, scalabilità, comfort per il cliente, benessere a 360 gradi, experience, rispetto per le tradizioni locali.

There are many ways in which the private sector drives growth in hospitality through strategic synergy, and although conceptually this may mean different things.

The hospitality industry loves a good Key Performance Indicator (KPI). A quick search reveals the sector’s holy grail of metrics

Italian owner-operator Starhotels has acquired its first resort property in the Hermitage Hotel & Resort in Forte dei Marmi, Italy, from the Maschietto family office

Minister Mudrick Ramadhan Soragha shares Zanzibar’s high-value, low-impact tourism vision, highlighting Gulf partnerships, rising GCC visitors and cultural preservation.

Why book? More than a hotel, this pocket universe in a rapidly developing part of northwest Saudi Arabia is a hospitality experience that takes guests back.

Da Armani a Dolce&Gabbana, da Etro a Elie Saab, volano le nozze tra griffe e mattone. Secondo Savills, il settore è cresciuto del 180% in Europa tra il 2015 e il 2024.

Dopo una lunga esperienza in Otb group accanto a Renzo Rosso e un ruolo nella Cardi gallery tra Milano e Londra, il manager guida oggi da Dubai comunicazione e marketing globale di Kerten hospitality. Fa parte del team che ha dato vita a Lumente, nuova realtà creata con The One Atelier.

Non più solo camera e colazione. A Roma, l’hôtellerie contemporanea esplora nuove identità, trasformando gli hotel in spazi culturali aperti, ibridi, partecipativi.

Quasi 60 progetti in 12 Paesi tra Medio Oriente, Europa e Africa. Tra questi, anche l’Italia, con una struttura già attiva (a Roma) e altre in arrivo.

Join us for a 60-second conversation with Marloes Knippenberg, CEO of Kerten Hospitality, at ATM 2025! From April 28 to May 1, ATM 2025 will

Integrator Media had an exclusive interview with Marloes Knippenberg, CEO at Kerten Hospitality, during Arabian Travel Market (ATM) 2025.

Marloes Knippenberg of Kerten Hospitality talks to Breaking Travel News at Arabian Travel Market 2025.

Why book? More than a hotel, this pocket universe in a rapidly developing part of northwest Saudi Arabia is a hospitality experience that takes guests back.

Riyadh- – Kerten Hospitality is taking Nakhati, its female-led, purpose-driven gelato brand, global. After a successful debut in Saudi Arabia, Nakhati is expanding via a social franchise model designed to empower women entrepreneurs and foster sustainable business ownership across borders.