We don't host brands.
We create worlds together.
We Don't Host Brands.
We Create Worlds Together.
From exclusive automotive events in the Saudi desert to fashion takeovers in Rome and bespoke wellness rituals with Italy's finest skincare. Every collaboration is a story only our properties can tell.
Curated by conviction, not convention
OUR PHILOSOPHY
Kerten Hospitality does not chase logos. We seek partners who share our obsession with craft, culture, and creating moments that cannot be replicated.
Every collaboration begins with a question: does this brand elevate the experience of our guests and the story of our destination? If the answer is yes, we build something neither party could have created alone.
The result is a portfolio of partnerships that spans automotive legends, fashion houses, artisan perfumers, Italian skincare, and global wellness brands. Each one rooted in a specific property, a specific place, a specific moment in time.
Partners & Collaborators
Stories written in partnership
FEATURED COLLABORATIONS
A selection of collaborations that have defined our properties and the experiences within them.
Max and Co.
From rooms to runways.
FASHION AND EVENTS
Max and Co brought their vision directly into Cloud 7 Hotel Roma through a complete room takeover and a festive Christmas event that turned the property into a fashion destination. The collaboration continued at the grand opening of Colere 1600 by Cloud 7 Hotels, where Max and Co co-hosted an evening alongside Peroni that set the tone for the property's arrival.
CLOUD 7 HOTEL ROMA . ITALY
Max and Co.
Dressed the moment.
When Colere 1600 by Cloud 7 Hotels opened its doors, Max and Co. were there not as guests, but as co-authors of the evening. The Italian fashion house brought its signature blend of effortless style and cultural warmth to a night that was never just a party. It was a declaration of what this property stands for. A fitting beginning for a destination that intends to be remembered.
COLERE 1600 BY CLOUD 7 HOTELS
Ferrari.
From start to finish.
AUTOMOTIVE AND LUXURY
DAR TANTORA THE HOUSE HOTEL . SAUDI ARABIA
Dar Tantora The House Hotel proudly hosted the Ferrari Tour in AlUla. An exclusive event that brought Italian automotive excellence to the desert, where guests experienced the thrill of Ferrari against the backdrop of ancient sandstone canyons.
FASHION AND JEWELLERY
EERA.
DAR TANTORA THE HOUSE HOTEL . SAUDI ARABIA
Milanese fine jewellery house EERA transformed a suite at Dar Tantora The House Hotel into an immersive brand world. Every detail, from the interiors to the guest amenities, was reimagined through EERA's lens of refined Italian craftsmanship. A collaboration where fashion and hospitality became inseparable.
WELLNESS AND SKINCARE
Lavika.
Free skin, free soul.
COLERE 1600 BY CLOUD 7 HOTEL . ITALY
Made-in-Italy skincare brand Lavika brings its holistic philosophy of self-care into the spa at Colere 1600 by Cloud 7 Hotels. Their Skin Personality Framework offers guests tailored rituals with natural ingredients and nature-tech innovation, reconnecting body and mind in the Italian Alps.
FOOD AND BEVERAGE
Peroni.
Italian craft, shared.
COLERE 1600 BY CLOUD 7 HOTEL . ITALY
Peroni brought the spirit of Italian conviviality to the grand opening of Colere 1600 by Cloud 7 Hotels. An evening where craft beer, mountain air, and the energy of a new property coming to life created an unforgettable first impression.
Pagani
Desert mirage 2026
AUTOMOTIVE AND LUXURY
Dar Tantora The House Hotel proudly hosted the Pagani Raduno Desert Mirage 2026 in AlUla. An exclusive event that brought Pagani masterpieces into the ancient Nabataean landscape, where the precision of Italian engineering met the grandeur of the Saudi desert.
Pagani is not simply an automobile manufacturer. It is one of the rarest expressions of human obsession with perfection, a Modena-born atelier where each car is hand-assembled by a single technician, where carbon fibre and titanium are treated as art materials, and where the number of vehicles produced each year can be counted in the dozens.
Founded by Horacio Pagani in 1992, the marque has become a symbol of what happens when engineering refuses to compromise with anything less than the extraordinary. To bring these machines to AlUla, against the rose-red cliffs and silence of one of the world's most storied landscapes, was not a spectacle. It was a conversation between two obsessions, Italian craftsmanship and the timeless architecture of the earth itself. An encounter that only Dar Tantora, and only AlUla, could have made possible.
DAR TANTORA THE HOUSE HOTEL ALULA . SAUDI ARABIA
AUTOMOTIVE AND LIFESTYLE
Jeep.
Desert terrain, redefined.
CLOUD 7. RESIDENCE ALULA . SAUDI ARABIA
In partnership with Petromin, Jeep brought its legendary capability to the landscapes of AlUla. Guests explored ancient terrain in the iconic Grand Cherokee, departing from and returning to the comfort of Dar Tantora The House Hotel.
FRAGRANCE
Kayali.
Scent as storytelling.
DAR TANTORA THE HOUSE HOTEL . SAUDI ARABIA
Renowned perfumer Kayali brought a bespoke scent experience to Dar Tantora, where fragrance became part of the guest journey. A sensory collaboration that turned the hotel into an olfactory narrative.
WELLNESS AND LIFESTYLE
Wellbeing, never wellness. Empowered by Lululemon.
THE HOUSE HOTEL AL KHIRAN . KUWAIT
Lululemon empowered a full wellness programme at The House Hotel, bringing mindful movement and community together. A collaboration built on shared values of well-being, strength, and self-expression.
COLLABORATION FORMATS
How we collaborate
Every partnership is designed to be felt, not just seen. These are the formats through which we bring brands to life.
Brand
Residencies
Complete room or suite takeovers where a brand's identity becomes part of the guest experience, from interiors to amenities.
Events
& Launches
Grand openings, seasonal celebrations and product launches hosted within our properties, designed as cultural moments.
Experiential
Journeys
Curated guest experiences powered by partner brands. From desert rallies to wellness retreats, designed to be lived.
Wellbeing
& Spa
Integrating world-class wellbeing brands into our spa and self-care offerings, creating rituals unique to each property.
A great collaboration is not a logo on a wall. It is a moment that could only have happened in this place, with this partner, for this guest.
Every partnership in our portfolio is proof that hospitality, at its best, is a platform for culture, craft, and shared ambition.
OUR APPROACH
What we look for in a partner
Shared Values
We partner with brands that believe in craft over mass production, in storytelling over advertising, in creating lasting impressions rather than fleeting campaigns.
Destination Relevance
Every collaboration must feel organic to its location. A fragrance in the Saudi desert. Italian fashion in Rome. Alpine wellness in the Italian mountains. Context is everything.
Guest Elevation
The ultimate measure of any partnership is whether it enriches the guest experience. If a collaboration does not make a stay more memorable, more surprising, more personal, we do not pursue it.
Interested in collaborating?
PARTNER WITH US
We are always looking for like-minded brands who want to create something extraordinary together.